About us

TopwaterUSA was built from a place most businesses never come from—resilience, grit, and the determination to start over.

Before life took an unexpected turn, I served as a first responder—showing up for people on some of their hardest days. That same mindset carried me through my own fight after spending over 10 year and a half in a nursing home. What came out of that wasn’t just survival—it was a second chance to build something real.

The outdoors has always been a part of who I am. Before my injuries, I spent my weekends fishing, hunting, camping—getting away from the noise and finding peace where it’s quiet. That lifestyle never left me. It’s still the foundation of everything this brand stands for.

And this journey isn’t mine alone.

Nicole, a huge part of the heart behind TopwaterUSA, brings a whole different level of experience and passion. She’s a skilled angler who has fished tournaments and spent years mastering her craft—honestly, she’ll tell you she can outfish me any day, and she’s probably right. Alongside that, she’s faced incredible challenges of her own, including a hearing impairment from an explosion when she was young and ongoing health battles she continues to fight through today. Her strength, knowledge, and love for the outdoors help shape what we do every day.

That’s why TopwaterUSA is different.

We don’t just throw products online and hope they sell. We know this lifestyle. We’ve lived it. We understand what works, what doesn’t, and what people actually need when they’re out there—whether it’s fishing, hunting, camping, biking, or just enjoying time outdoors. Every product we offer is chosen with real experience behind it, with the goal of helping you get the most out of your time outside.

This brand is about more than gear. It’s about peace of mind. It’s about getting away from the chaos and reconnecting with what matters. It’s about resilience, second chances, and building something meaningful.

When you support TopwaterUSA, you’re not just buying products—you’re supporting a story, a lifestyle, and a commitment to doing things the right way.

And we’re just getting started.